LinkedIn, the business-oriented social networking platform, is still being overlooked as a prime way to strategically grow your business. It's time to change that. No matter what your industry, LinkedIn...
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If you're opening a new business, you'll want to put that virtual shingle on your website even before you hang out your signage. You're sure to hit the mark with...
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Instagram is one of the most engaging social media platforms out there right now. Every day, tens of million photos are uploaded, and the network recently surpassed one billion users....
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Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only...
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Most businesses see the importance of social media but don’t have the time or the resources to conquer them all. Here's a little cheat sheet: Facebook Everyone should be on...
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Images, how important are they? We live in a visual society and are constantly bombarded by pictures in advertisements, on television, even as we drive down the street. But when...
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It's the first question everyone asks — how long would it take to build a website? Our answer will almost always be "It depends." There are many variables that go...
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Real-life experiences matter, especially in today's social media-driven world where one good experience can make your business and one bad experience can break it. Simply put, people trust recommendations from...
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Many business owners fear the learning curve for employing more up-to-date technology. These can be serious issues that might hamper the efforts of your SEO firm. Here's how to make...
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Social media users have a reputation for being a bit on the impatient side. If you're one yourself, that probably doesn't come as a big surprise. Some pundits are already...
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Blogs have been around a long time -- and for good reason. They're effective channels to engage audiences through fresh, relevant content. And blogs are still as relevant as ever...
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Building a website is like building a house. This analogy is helpful if you aren’t familiar with the web development process. It can better help you understand the requirements before...
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A good web designer and developer can be hard to find. Don't get us wrong, designers and developers can be easy to find, but finding ones who will listen to...
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It's no longer enough to simply have a large number of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out...
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If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers. Here are...
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Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. Personal branding can be a powerful...
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You don't need to be a graphic designer to create engaging visual elements for your social energy. However, you might be making some common design mistakes right now without even...
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Does your business have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website, and many companies still don't have one. Often times...
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Most business owners recognize the importance of social media in their online marketing plan, but often, they don’t have the time or the resources to conquer them all. Here's a...
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Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media....
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As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for...
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If you are a business owner, then you know how important marketing is for business growth. And since you are reading this blog, you understand the role online marketing plays....
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Digital first impressions are everything. In fact, with your company's web presence, you only have a literal split second before people make all sorts of critical judgments about your brand....
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You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why...
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Think back for a second. Remember when your company’s website went live for the first time? If you’re old enough to have been working at the time, you’ll recall a…
Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we’ll buy, and on the most intimate level,…
What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. But maybe you’ve already done…
